Vintage 1975 Whitman Jean Jeans Paper Doll #1948-1 - Uncut/Unused

Whitman “Jean Jeans” Paper Doll Book (#1948-1), 1975.

This is a mass-market paper doll activity book published by Western Publishing Company (Whitman imprint) in Racine, Wisconsin. It is copyrighted MCMLXXV (1975), originally priced at 59¢, and measures roughly 10 × 13 inches (or about 9.25 × 12 inches per one dealer description). It is a stapled booklet focused entirely on denim/jeans fashion.

The book centers on the character Jean Jeans and celebrates the mid-1970s popularity of denim, patches, and casual Western/hippie-influenced styles. The cover has a dark blue denim-textured background with yellow stitching lines. Large yellow lettering spells “jean jeans,” with “Paper Doll” in pink below. The illustration shows a smiling girl with curly brown hair and a white hat, wearing a light-blue denim-style dress/jacket with an orange checkered collar and cuffs. Her outfit is covered in playful patches (hearts reading “LOVE,” an ice-cream cone, flowers, a rainbow, a strawberry, “ZAP,” etc.). Decorative elements include a butterfly, a large orange “LOVE” heart, a sun, a rainbow, and a rope.

The contents typically include:

- An uncut paper doll (roughly 10 inches tall) shown in a blue bikini/swimsuit, with a stand so she can stand upright.

- About six pages of tabbed, uncut clothing and accessories, nearly all with a denim motif or complementary 1970s styling. Examples visible in surviving copies include jeans (some with floral or patterned bands), dresses and skirts with patches, a blue trench-style coat paired with yellow pants and pom-pom shoes, a yellow ruffled top, hats, and other pieces in bright blues, yellows, oranges, and pinks.

The overall aesthetic is bright, graphic, and distinctly 1970s—prairie/Western and late-hippie influences mixed with the era’s love of dungarees and patches. The University of North Texas Portal to Texas History holds a scanned copy in the Patricia Fertel Paper Doll Collection and describes the fashions as mid-1970s with a…