Willy's Restaurant NYC Matchbook Vintage Advertising Diamond Match 1902

Discover a piece of New York City's culinary history with this vintage matchbook from Willy's Restaurant. Established in 1902, this matchbook serves as a charming relic of a bygone era, featuring the restaurant's distinctive crest with its intricate shield, helmet, and sword-wielding figure, all rendered in rich red-brown and olive green hues against a classic tan background. The front proudly displays the "Willy's Restaurant" name in an elegant, old-world font, inviting a glimpse into the establishment's storied past at 166 Williams St, New York 10038.

The reverse side provides a fascinating insight into the services offered, including facilities for meetings, luncheons, dinners, catering, and fast coffee service, alongside period-specific phone numbers utilizing the "WO" exchange. Produced by the renowned Diamond Match Division of Diamond National Corporation under "The Ambassador" brand, this matchbook is not just a collectible but a tangible connection to early 20th-century New York dining and advertising. It's a must-have for collectors of vintage ephemera, New York City memorabilia, or advertising Americana.